Profit Margin Calculator
Margin, markup & profit from cost and price
Pricing a product? Enter your cost and selling price to see your profit, margin and markup — the numbers you need to price with confidence.
Margin vs. markup (they're not the same)
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. A 50% markup is only a 33% margin — confusing the two is a classic pricing mistake that quietly kills profit.
Frequently asked questions
What's the difference between margin and markup?
Margin = profit ÷ price; markup = profit ÷ cost. The same dollar profit gives a smaller margin % than markup %.
What is a good profit margin?
It depends on the industry — retail often runs 5–20%, software far higher. Compare within your sector.