Conversion Rate Calculator
Conversion rate, revenue per visitor & value per sale
Optimizing a page or funnel? Enter your visitors and conversions to get your conversion rate — and, if you add revenue, the value of each visitor and sale.
How to read conversion rate
Conversion rate is conversions ÷ visitors × 100. Across the web, 2–3% is typical for many sites, though it varies widely by industry and traffic source. Small lifts compound: doubling a 1% rate to 2% doubles revenue from the same traffic, which is why conversion-rate optimization (CRO) is so valuable.
Conversion Rate Calculator: frequently asked questions
What is a good conversion rate?
It varies by industry, but 2–3% is a common average for ecommerce. Lead-gen and SaaS funnels differ — compare against your own niche.
How do I calculate conversion rate?
Divide the number of conversions by the number of visitors and multiply by 100. 50 sales from 2,000 visitors is a 2.5% conversion rate.