CPC Calculator
Cost per click, CTR & cost per conversion
Pricing or comparing paid clicks? Enter your total ad spend and clicks to get your cost per click — and optionally CTR and cost per conversion.
What CPC tells you
Cost per click is total ad spend divided by clicks — $500 for 400 clicks is a $1.25 CPC. It's how search and social ads are priced, but the click is only the start: a cheap CPC that doesn't convert costs more than a pricier one that does. Add impressions to see your CTR and conversions to see your true cost per conversion, which is what actually matters.
CPC Calculator: frequently asked questions
How is CPC calculated?
Divide total ad spend by the number of clicks. $500 spent for 400 clicks is a $1.25 average cost per click.
Is a lower CPC always better?
No — a low CPC on clicks that never convert is worse than a higher CPC that drives sales. Watch cost per conversion, not just CPC.